Five Ways to Increase Customer Loyalty
We often speak of customer loyalty as the holy grail in customer service and marketing. But, does it really exist today? I really don’t think it does. However, it is possible to get to some approximation of loyalty. We can ensure that our customers’ experience with our organisations do more than meet their expectations. We can also [...]
Do You Make These Mistakes When Looking for Customer Feedback?
So, you’re the president, CEO or an executive in your company. You probably wonder now and again what your customers are thinking. Maybe you’d like to know what your customers want… I sure hope you do! How else can you lead the company if you don’t have a clue about what your customers want and [...]
Customers, Companies and Social Media – Levelling the Playing Field
Customers don’t own the conversation. The only thing that social media has done is level the playing field. Companies are scared of social media because they don’t control information about them anymore. It used to be that individual consumers couldn’t get their message out massively. Only companies had the resources to communicate via mass media. [...]
Post Round-Up June 12 – Customer Service, Management and More
I haven’t done as much reading this last week but I did publish two new posts. So I guess it’s OK, right? I’ll assume that’s a “yes”. In any case, I still have some great reading suggestions for you. They’re primarily about customer service but should still keep your interest. So here we go. The [...]
Another Round-Up – Service, Leadership, Marketing and More
The blog post round up that I published last week seems to have been well received and appreciated and since I’m still defining where I want to go with this site, I’ve been doing a lot of reading. So, here are some blog posts that I’ve read recently and found to be interesting and that [...]
